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Journal Articles

Importance-Induced Customer Segmentation Using Explainable Machine Learning

Seyoung Park, Yilan Jiang, Harrison Kim
Journal: Journal of Mechanical Design
Publisher: ASME
Article Type: Technical Briefs
J. Mech. Des. April 2025, 147(4): 044501.
Paper No: MD-24-1118
https://doi.org/10.1115/1.4066746
Published Online: October 24, 2024
... . 24 02 2024 15 09 2024 23 09 2024 24 10 2024 Emails: syp@gnu.ac.kr ; seyoung7@illinois.edu Email: yilanj2@illinois.edu 2 Corresponding author. Email: hmkim@illinois.edu text mining customer networks segmentation References [1] Marcus...
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Topics: Image segmentation, Construction, Machine learning
Journal Articles

Finding Social Networks Among Online Reviewers for Customer Segmentation

Seyoung Park, Harrison M. Kim
Journal: Journal of Mechanical Design
Publisher: ASME
Article Type: Research Papers
J. Mech. Des. December 2022, 144(12): 121703.
Paper No: MD-22-1222
https://doi.org/10.1115/1.4055624
Published Online: October 10, 2022
... with the same preferences, while customer segmentation is a key strategy in conventional market analysis. This paper proposes a new methodology based on text mining and network analysis for online customer segmentation. First, the method extracts customer attributes from online review data. Then, a customer...
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Topics: Image segmentation, Design, Construction