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Keywords: segmentation
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Journal Articles
Publisher: ASME
Article Type: Technical Briefs
J. Mech. Des. April 2025, 147(4): 044501.
Paper No: MD-24-1118
Published Online: October 24, 2024
...Seyoung Park; Yilan Jiang; Harrison Kim Customer segmentation plays a critical role in enhancing a company’s product penetration rate in the market. It enables numerous downstream applications such as customer-oriented product development and trend analysis. Previous approaches to customer...
Journal Articles
Publisher: ASME
Article Type: Research Papers
J. Mech. Des. December 2022, 144(12): 121703.
Paper No: MD-22-1222
Published Online: October 10, 2022
... with the same preferences, while customer segmentation is a key strategy in conventional market analysis. This paper proposes a new methodology based on text mining and network analysis for online customer segmentation. First, the method extracts customer attributes from online review data. Then, a customer...
Journal Articles
Publisher: ASME
Article Type: Research Papers
J. Mech. Des. March 2008, 130(3): 031403.
Published Online: February 5, 2008
... segment grid, (2) test the feasibility of using each optimal component as a platform for the other artifacts, (3) formulate an optimization problem around the feasibility statistics whose solution is a product platform portfolio, and (4) solve the optimization problem for the platform portfolio that can...