Another transportation story involves something that was widely hyped and anticipated as a means to change the way people move altogether—not only an invention but an innovation. As the time drew near to unveil the transformative device whose exact nature and name was held in strict secrecy, publicity and curiosity mounted. The innovative machine, developed from the self-balancing technology that made the iBot wheelchair able to climb stairs and raise its rider to eye level with a standing person, was code-named It and Ginger. The Segway, as it officially came to be known, was to be manufactured by an independent, dedicated company, which is another way to get an invention to market. But countless snags—technical, legal, and cultural—doomed the novel two-wheeler from achieving its full promise.